A simple framework for building a company that matters

A new business era beckons. There’s a new breed of entrepreneur putting purpose before profits and measuring success in the happiness of their employees and customers, not revenue. It’s time we made our businesses more human and in the process give them a better chance of survival.

Purpose before profits

Before setting up The Happy Startup School, we ran a startup studio, helping tech entrepreneurs bring their digital ideas to life. Those few years were our apprenticeship – learning from others mistakes, as well as our own. We worked with various tools and techniques but felt that too many of these, and the startup world in general, focused on the mechanics of starting a business.

Most entrepreneurs have heard the stats ‘9 out of 10 new businesses fail’ banded about, yet the tools we’re given to build businesses are no longer fit for purpose.

The lean canvas or business model canvas work just fine if you want to build a product, but if you want to build a community – a tribe of customers and supporters that feel part of your mission – it falls down.

How can we give businesses a better chance of survival?

Happy Startup Camp canvas

This is where our canvas comes in. Used for existing businesses or new ideas, it helps you to tap into the growing trends that will ultimately affect how your business operates and start to bake happiness into your DNA:

Happiness as a business model

Customers care more about who they’re buying from – they‘re becoming more interested in the story, than the price tag.

Employees care more about who they’re working for – they want to feel like they’re contributing to something worthwhile.

Founders care more about the impact they’re making – there’s a growing breed of entrepreneur that wants to make money and do good. And if you’ve got this far, we’re guessing you’re one of them.

The canvas is meant to be a starting point for creating or redefining the DNA of your organisation. It will get you and your organisation on the road to becoming a happy startup allowing you and your team to live a more purposeful life, building a business with impact.

Bring startup ideas to life

We developed the canvas almost three years ago and since then it’s been used in workshops and accelerators all over the world, translated into multiple languages and helped thousands bring their startup ideas to life. It’s been one of the key factors in us building our global community of founders and movement makers.

While it’s a simple tool, it takes a bit of work to know how to use it. Luckily help is at hand…

We’re giving away our Happy Startup canvas e-course
for FREE during March!

As it’s the International Day of Happiness on March 20th we’re keen to spread happiness the world over by offering our $99 course in purposeful entrepreneurship for free. We’re looking to help 10,000 people to bring their ideas to life, or reignite purpose within their existing businesses.

Happy Startup Canvas sign up

Learn how to use the canvas for maximum impact and get confidence in what you’re doing (and why) and be clearer on what to focus on right now.

Sign up for our free 10 day course ››

You’ll get the first of the emails on Monday 21st March, if you’re downloading the course after the 21st, you’ll access it straight away.

Or if you prefer you can just download the canvas and do it yourself. Good luck.

By Laurence McCahill

Laurence McCahillLaurence McCahill, cofounder of The Happy Startup School is a sparkly optimist and man on a mission to spread entrepreneurial happiness alongside his business partner Carlos Saba. Together they create transformative events for entrepreneurs and provide game-changing e-courses for budding startups. Visit thehappystartupschool.com to become a part of the community.

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  1. It has been a bit more than 2 years that I followed The Happy Startup Home School program. It was worth it! But don’t underestimate it: the Framework is simple, being honest with yourself so you can use it is the hard part!

    Comment by Patrick on April 3, 2016 at 7:43 PM

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This article is written by Laurence McCahill on March 16th 2016.